The Coaches Corner University Podcast

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency.We discussed:00:01 — Kandace's Background and Journey to OPEX03:29 — Why Coaches Think They Hate Marketing04:32 — Making Sales a Confirmation, Not a Pitch10:23 — The Person, Problem, Promise Framework11:17 — Problem Aware, Process Aware, Payoff Aware14:09 — The Coaching Content Signature Framework16:28 — The Minimum Viable Marketing System18:20 — The "See, Make, Say" Content Workflow22:03 — Followers Are a Vanity Metric24:48 — Content Minutes and the 7-11-4 Framework30:24 — Going Viral for Your Niche37:12 — The Three-Mile Hero Concept41:27 — Referrals as Your Number One Marketing Tool44:22 — The Referral Ask and Why Coaches Miss It47:52 — How You Show Up in Public Is Marketing48:29 — Your Body Is Your Business Card49:55 — Imposter Syndrome vs. Lack of Experience51:39 — Why Your First 100 Videos Will Suck (and Why That's Fine)Find Kandacehttps://www.instagram.com/kandacehudspethWebsite - https://www.kandacedickson.com/YouTube - https://youtube.com/@kandacehudspethInstagram - https://www.instagram.com/kandacehudspeth, @marketingforfitnesscoaches__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

Dr. Dave Osborn returns to the pod for a second time to discuss the current state of the powerlifting coaching space, networking, AI, client relationships and big blind spots we see with young coaches.Dave has spent more than two decades in strength sports as an athlete, coach, researcher, and builder of one of the most respected powerlifting communities in the Pacific Northwest: Team OPS. As the founder and owner of OPS Gym, a private strength and conditioning facility that has operated successfully for 12 years, Dave has shaped a culture defined by high standards, deep integrity, and an unwavering belief in the power of effort.Dave comes from a family of coaches and educators. He began coaching at age 12 alongside his father and has spent the past 25 years teaching athletes how to grow physically, mentally, and emotionally through the pursuit of strength. His doctoral dissertation, “Effects of Communication Scheduling on Affective State and the Coach–Athlete Relationship in Online Powerlifting Coaching,” reflects his lifelong commitment to understanding not just how athletes get strong, but how coaches create meaningful, lasting change.We discussed:00:00 — In-Person vs. Online02:41 — Give-First Networking07:16 — The Long Game of Relationships13:19 — CCU Relaunch & New Mentorship Model18:11 — AI's Limits & the Human Coaching Advantage19:15 — The Toolbox Problem28:51 — Blind Spots of Young Coaches36:01 — Teaching Critical Thinking Through Variation38:50 — The Coach-Athlete Relationship42:18 — Feedback Timing & Autonomy44:52 — Post-Training Reflection & Motor Learning46:50 — Business Systems That Save Time (Loom)49:03 — Advanced Athletes Still Need Daily Communication54:05 — Managing Ego Through Exercise Selection57:01 — What's Next for DaveInstagram: @drdaveatopsWebsite: https://www.opsgym.com/__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!

This week, I sit down with my great friend and one of the most genuinely kind and passionate people I’ve ever met. Tasha is the co-owner of Ideal Strength and has been coaching since 2005. She is an International Elite Powerlifter, currently ranked #1 female powerlifter in Washington State and among the top 20 in the world. She holds multiple world records, including the deadlift world record in the lightweight Strongwoman division. When she’s not breaking records, she’s climbing them—literally—as an avid mountaineer and adventurer.Her academic background reflects her curiosity and discipline. She studied Cultural Anthropology, Archaeology, and Dance at the University of Washington and Exercise Science and Athletic Training at Central Washington University.Her professional certifications include Pain-Free Performance Specialist Certified (PPSC), Certified Conditioning Coach, and Certified Mental Performance CoachTasha’s passion lies in helping others unlock their potential—physically and mentally—by strengthening both their bodies and their minds.We discussed00:47 Opening the Gym03:12 Freedom vs. Location08:41 Fear of Risk13:02 From Runner to Lifter15:05 Conquering the Deadlift19:01 Learning to Serve28:00 The Empathy Edge33:45 Coaching Yourself First44:49 Lasting Impact51:33 Comeback From Injury57:10 Never Quit58:47 Back to RunningFind TashaWebsite - https://idealstrength.com/Instagram - https://www.instagram.com/ironwolf03/?hl=en__________Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're interested in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance__________-🌟 Make More Money and Improve your Services as an Online Fitness Coach:www.coachescorneru.com💪 Use Training and Nutrition for Peak Performance:www. masterathletic.comWho am I and why should you listen to me?Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.RAISING THE BAR FOR ONLINE COACHING!