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Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset
Episode 27

Wendy Clark (DDB Worldwide) | Thick Skin and a Global Mindset

The CMO Podcast · vYve Productions

October 30, 201955m 41s

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Show Notes

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad. 

Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally and be diplomatic by bringing people together through marketing. She expresses a desire to have her clients give clear feedback. Wendy describes how touched she was when her children inducted her into the Marketing Hall of Fame. She says she wishes to be remembered not for her business achievements but for her character. 

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Topics

Wendy ClarkbrandingCMOJim StengelNikebusinessAppleTargetCokeWalmartmarketingCoca Colachief marketing officerbrandsLeadershipDigital Marketing