Tim Mapes (Delta Air Lines) | Bewitched by Advertising
The CMO Podcast · vYve Productions
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Show Notes
Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines. Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year.
Tim has been with Delta for over 30 years, making him somewhat of a marketing executive unicdorn. He jumped to Delta after spending 4 years on the agency side with BBDO Worldwide.
Recorded in June, this wide ranging conversation goes through Tim's jump from agency to client and how his longevity at Delta has benefitted him and the brand. He also highlights how much Delta stresses the importance of focusing on their employees.
CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.
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