The Creator Economy Roundtable with Brandon B, Kim Larson (YouTube) and Kenny Gold (Deloitte Digital)
The CMO Podcast · vYve Productions
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Show Notes
We had a whirlwind five days in Cannes last week, bringing you our first of many live, in-person episodes recorded as part of the Cannes Lions Festival. And to kick it off, Jim is diving into a topic that was a part of many conversations in the south of France…the Creator Economy. Creators and the space they’ve forged have become one of most transformative forces in marketing. It’s reshaping how brands connect with people, how content is made and consumed, and how influence is earned.
Joining Jim are three guests who know this world very well:
- Brandon B, Creator and Founder of StudioB
- Kim Larson, the Global Head of YouTube Creators
- Kenny Gold, the Managing Director, Head of Social, Content and Influencer for Deloitte Digital
We’re going to talk strategy, authenticity, audience building, and where this entire ecosystem is headed. With a little advice sprinkled in! So, tune in as we come to you live from the Deloitte Apartment at Cannes Lions!
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This week's episode is brought to you by Deloitte.
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