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Suzanne Fanning (Wisconsin Cheese) | Got Creativity
Episode 67

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

The CMO Podcast · vYve Productions

June 10, 202056m 36s

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Show Notes

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do?

Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their customers. 


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Topics

Suzanne FanningbrandingCMOJim StengelnikeBusinessappleTargetCokeWalmartMARKETINGchief marketing officerbrandsLeadershipDigital Marketing