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Roel De Vries (Nissan) | An Industry Without Competition Will Die
Episode 12

Roel De Vries (Nissan) | An Industry Without Competition Will Die

The CMO Podcast · vYve Productions

July 17, 201954m 54s

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Show Notes

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand.

In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's meeting and subsequent work with Nelson Mandela.

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Topics

auto manufacturerauto industrycarRoel De VriesbrandingCMOJim StengelNikebusinessAppleTargetCokewalmartMarketingnelson mandelaTeslaNissanchief marketing officerbrandsLeadershipDigital Marketing