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Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime
Episode 29

Ralph Mitchell (Cincinnati Reds) | Marketing America's Pastime

The CMO Podcast · vYve Productions

November 13, 201958m 33s

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Show Notes

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. 

In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he and his team keep retention in the baseball park up, including being the first professional ballpark to have a nursing station.

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Topics

Ralph MitchellbrandingCMOJim StengelnikebusinessAppleTargetcokeWalmartmarketingBaseballMLBCincinnati Redschief marketing officerbrandsLeadershipDigital Marketing