Michelle Peluso (IBM) | Agility Is Key
The CMO Podcast · vYve Productions
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Show Notes
Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike.
On this episode, Michelle talks to Jim about her mentors and how they played a part in her leadership decisions. Plus, how each position through out her career helped inform her on how to lead with purpose in her new roles. During her time at IBM, Michelle has not only brought attention to all the great things Big Blue is doing but also upended the corporate communication model to be more "agile." This is an episode that will inspire you and help you understand how to best motivate your team and colleagues.
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