PLAY PODCASTS
Lilian Tomovich (MGM  Resorts) | Empowering Employees
Episode 3

Lilian Tomovich (MGM Resorts) | Empowering Employees

The CMO Podcast · vYve Productions

May 15, 201939m 13s

Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more.

In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was able to forge a unique and inclusive identity for MGM.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topics

brandingCMOJim StengelNikebusinessAppleTargetCokewalmartMarketingchief marketing officerbrandsLeadershipDigital Marketing