PLAY PODCASTS
Karen Walker (INTEL) | The New Intel
Episode 130

Karen Walker (INTEL) | The New Intel

The CMO Podcast · vYve Productions

March 31, 20211h 0m

Audio is streamed directly from the publisher (rss.art19.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more.

This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.  

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topics

brandingCMOJim StengelnikeBUSINESSAPPLETARGETcokeWalmartmarketingchief marketing officerbrandsLeadershipDigital Marketing