The CMO Podcast

Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since the mid-1980s, Crayola has been part of the Hallmark portfolio of brands, which includes Hallmark and Hallmark Media. Today’s Crayola is a very different business than it was even 15 years ago. Its purpose is unchanged–to help parents and educators raise creatively active kids. But it has morphed from a product company to a brand in the entertainment, content and experience spaces. Victoria has been with Crayola 15 years, about three as EVP of Marketing. Before Crayola, Victoria studied Classics at NYU and then earned her MBA there at the Stern school. After stints in CPG with Pfizer and Cadbury, Victoria moved to Crayola, where she has found the perfect fit for her. Tune in for a conversation around creativity, brand building and parenting.--Watch the videos as part of the Campaign for Creativity: https://www.crayola.com/featured/campaign-for-creativityLearn more about Crayola Creativity Week: https://creativity-week.squarespace.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Officer at Tinder, and Michelle Crossan-Matos, the Chief Marketing Officer at Ulta Beauty. What a perfect panel to both reflect on past learning, and to look forward, so tune in for an ambitious episode–to reveal the central themes from CMOs in 2024, and to invite our guests to share their insights and advice on each theme. ---Listen to our previous episodes...Discovering Your Inner Joy and Beauty with Michelle Crossan-Matos - https://tinyurl.com/3sk5pybxCelebrate Black History Month with BECA - https://tinyurl.com/y559n6juSwipe Right with Melissa Hobley - https://tinyurl.com/2479sdxcSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from the event. First, Jim is joined by Norm Yustin, the Customer Activation and Growth Global Practice Leader for Russell Reynolds, a leading executive search and leadership advisory firm. Norm talks us through his path through marketing to becoming a recruiter, how he looks to support the leaders he hopes to place, and the decision of CEOs to hire internally or externally.Then, we welcome three alumni from a previous Deloitte Academy to speak about their experiences and how they were able to bring their learnings back to their companies and teams. Michael Chao, the Vice President of Marketing at Lidl. Sylvia Hooks, the Vice President Edge to Cloud Integrated Marketing for Hewlett Packard Enterprise. Anthony Toguchi, the Head of Institutional Digital Marketing for Vanguard.And finally Jim wraps up this special episode with a leader working to bring equality to women’s sports. Colie Edison is the Senior Vice President and Chief Growth Officer for the WNBA, the Women’s National Basketball Association. Colie is a veteran strategic leader and transformative marketer, becoming the league’s first-ever Chief Growth Officer in January 2022. We learn how she stepped into the role at the WNBA, at the same time becoming a mother, alongside working with her fellow c-suite team. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment. His guest this week on The CMO Podcast is Dea Lawrence, the Chief Operating Officer and Chief Marketing Officer of Variety, the number-one source of entertainment business news. Variety was founded 120 years ago–amazing–and it has evolved into a multi-platform content company. Its iconic publication is available in 84 countries, but Variety in 2025 is so much more: 90 plus live events, podcasts, television specials, a content studio, and on and on. Variety is privately owned by Penske Media, which also owns Rolling Stone and Deadline Hollywood. Dea is not just a COO and CMO, she is also an actor, which has helped build a foundation for her experience rising to become an executive. Dea has been CMO at Variety since 2015; in the last three years she has also been the Chief Operating Officer. Join Jim and Dea as they ring in the new year with a conversation full of predictions and resolutions!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros.Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.Havas’ 2024 Meaningful Brands™ Global Report: https://meaningful-brands.com/reports/2024report/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest commercial bank in the US, with revenue in the $40 billion range. Michael has been CMO at US Bank for about a year–and in that year he and his team developed a new campaign for the brand, leveraging AI in creative development of the idea. Before US Bank, Michael worked in marketing at Lexus, Marriott, Digitas, TD Ameritrade, and Wells Fargo. And before taking the reins at US Bank, Michael worked as a CEO of a home security company, Frontpoint. Tune in for a conversation with a CMO who has been very thoughtful of his career path.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and sold to Amazon in 2009 for about $1.2 billion in an all-stock deal. Today, Zappos sells shoes of course, but also handbags, clothing, and accessories.Joe has deep experience in fashion and retailing. He spent seven years at Saks Fifth Avenue, and four years at Walmart.com. Earlier in his career, he worked for a variety of youth fashion retailers, including Forever 21, Wet Seal, and Hot Topic. Joe joined Zappos in June 2022, and was promoted to Chief Marketing, Merchandising and growth Officer about 18 months ago. Tune in for a conversation celebrating 25 years of a successful brand with a guest who loves the holiday season.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupen, the Director of Purpose and Consumer Communication for Butterball. Butterball is of course the best known and most loved turkey brand in the US. Their purpose is pure and simple–to help people pass love on. Four years ago Jim welcomed Butterball's Head of Marketing and Sales, Al Jansen, on this show. It was that conversation that helped spark a fire in Al and his fellow team at Butterball to find a path to purpose. A path that Kyle and Christa share with Jim. Kyle Lock is the Vice President of Retail Marketing for Butterball, and has has served in marketing leadership roles since joining the company in 2006. In his current role, Kyle oversees the Retail Marketing function, responsible for strategic planning, product management, innovation, insights, consumer communications, consumer affairs and the historic Butterball Turkey Talk-Line. Prior to Butterball, Kyle served in marketing roles for Tyson’s retail division and before then at Hillshire Farm and Kahn’s, a division of what was the Sara Lee Corporation. Christa Leupen is the Director of Purpose and Consumer Communications for Butterball. She came to Butterball with 15 years of public relations and communications expertise, spanning agency and in-house roles, with specialty in the agriculture and manufacturing sectors. At Butterball, Christa plays a pivotal role in shaping the company's purpose-driven strategy, developing initiatives that create positive change inside and outside the organization, and delivering impactful results that align with the company’s purpose and values. As we all look to moments of gratitude and kindness this holiday season, tune in for a conversation around a company that looks to share that ideal inside and beyond.Listen to Jim's previous episode with Butterball's EVP of Sales & Marketing, Al Jansen: https://tinyurl.com/bde22wtpSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, and elite motorsports. Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the company is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US. McLaren is based in the UK, and is one of the top independent companies in the world. The McLaren team is currently in first place in the 2024 Formula 1 series. Louise has known for a long time that she wanted a career in sports & entertainment; Louise studied Sports Science and Social Science at Loughborough University in the UK, before joining sports marketing firm Octagon in 1999. Following Octagon, Louise spent nine years at Vodafone, where she worked with McLaren, before eventually joining the racing company in 2017. Louise was appointed CMO in March 2024. As the racing world eagerly anticipates the Las Vegas Grand Prix on November 23rd, Louise welcomes Jim on the track to talk about how storytelling can reshape a brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global powerhouse.Greg has been with PepsiCo for over 25 years, and CMO since 2017. He was a guest on the show in May 2020–in the early days of the pandemic. Still, to this day, almost five years later, that episode is one of Jim's absolute favorites. In this episode, they return to many of the themes from that recording, and hear Greg’s perspective on empathy, kindness and having fun.Listen to Greg previous episode from May 2020: https://podcasts.apple.com/us/podcast/greg-lyons-pepsico-serving-empathy-at-pepsico/id1460604334?i=1000475927049See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’s revenue is nearly $600 billion, with a market cap of about $2 trillion. It's among the few brands that people just cannot imagine living without. Claudine forged an unlikely path to becoming the Head of Global Brand and Marketing at Amazon. She earned a Bachelors Degree at Colorado State University in Liberal Arts, and later acquired a Masters Degree from the University of North Carolina in American Studies. Claudine started her career as an editor at a publishing company, and eventually had a 20-year run at some of the most famous ad agencies in the world–including McCann, Saatchi & Saatchi, and Ogilvy. About eight years ago, Claudine went from agency to client and joined Amazon. Tune in for a conversation with a leader who joined a brand for the opportunity, but stayed for the creativity and culture.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of business intelligence assets, including Factiva. Sherry has worked as CMO of Dow Jones for about two years, following a career path seemingly built for her current role. With a double degree from Georgetown University, a Bachelors in Foreign Affairs, and a Masters in Business, Sherry worked at Citi at two different times in her career, for a total of about 12 years. With just two weeks until the United States Presidential election, tune in for a conversation with a leader who is ready to lead her team through and beyond.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famous brands like M&Ms, Snickers, Orbit, Pedigree, Whiskas, Ben’s Original, and MasterFoods. In August 2024, Mars Wrigley announced the purchase of Kellanova–the Kellogg’s spinoff–with brands such as Pringles, Pop Tarts, and Nutrigrain. Gabrielle has worked with Mars Wrigley for about seven years and stepped into the North America CMO role about fifteen months ago. Before Mars Wrigley, Gabrielle worked at Conagra for three years, and General Mills for eleven years. Before she became a food and snack marketer, she spent eight years in financial services before jumping to CPG, using her MBA from Michigan Ross. Tune in for Jim's Halloween Trick or Treat chat with a CMO who is all about a united team!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider these highlights from Professor Lecinski's curriculum vitae:Studied German and Government at Notre Dame, MBA from Illinois.Teaches seminars and blogs about Jazz for newcomers.Has written for The Journal of the International Association of Jazz Record Collectors.Twelve years at Google, left as a VP.Literally wrote the book on marketing and AI, back in 2021 before it was the “in thing.”Awarded Professor of the Year at Northwestern Kellogg in 2022.It's a double-Jim conversation, as the two dive into the hottest topic in marketing...AI.---Learn more about AI:Marketing AI Institute: https://www.marketingaiinstitute.com/Andrew Ng's Courses on Coursera: https://www.coursera.org/instructor/andrewngKeynotes to Watch:Agentforce Keynote: Build the Future with AI Agents: https://www.salesforce.com/plus/experience/dreamforce_2024/series/agentforce_&_data_cloud_at_dreamforce_2024/episode/episode-s1e27Google Cloud CEO Thomas Kurian'a Keynote: https://cloud.withgoogle.com/nextAnd pickup Jim and Raj Venkatesan's book - The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing: https://a.co/d/9osop0BSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of other experience centers and platforms, all focused on sports. Think Golf Galaxy, Public Lands, Moosejaw, and others. Emily has worked at Dick’s for about 18 months, after spending over 16 years at PepsiCo, in about nine different roles. This is Emily’s first CMO role; her CEO, Lauren Hobart, was appointed Dick’s CMO in 2011 and previously held that role for a few years. Emily graduated from Brandeis University with an MBA from Yale, before starting her career working on political campaigns. On this episode, she speaks to the incredible lessons from those early experiences and much more. Tune in for a conversation with a CMO that believes in the athlete in all of us! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC company–with business in 180 countries. It also markets infrastructure, software, solutions and services. Emily has worked at Lenovo since September 2020. She joined Lenovo after nearly 11 years at HP, in a variety of roles in the Americas and Asia. Emily has forged an unusual path to CMO; she spent about 14 years of her career on the ad agency side, with storied agencies like Publicis, Grey, and McCann Erikson.Emily is indeed a global citizen; she spent part of her childhood in Europe, speaks Spanish and French fluently, studied at Pitzer College in California and two universities in France, and has just returned from a lovely family holiday in Scotland. Tune in for an interview with a CMO who believes kindness in the business world is a win-win.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines the words "modified" and "RNA" to signal the core essence of the company: to introduce a new category of medicines using messenger RNA, “the software of life.” Moderna has a market cap of about $25 billion, with projected revenue in 2024 in the range of $3 to $3.5 billion.Kate has combined her passion for science and marketing into a career path that bridges the two. She graduated from Smith College with a degree in biology, and started her career as a research associate at Weill Cornell Medicine in New York City. A few years later she jumped into the marketing world and has never left. Kate worked with healthcare clients at agencies Porter Novelli and Ogilvy for nearly 30 years; she left her position as CEO of Ogilvy Health about three years ago to become Chief Brand Officer at Moderna. As you look to book your own vaccine appointment, listen in for a conversation with a pioneering Chief Brand Officer–who likes to fix up old homes in her spare time!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street Journal recently featured the nonprofit company for its radically different approach to marketing their brand. Spoiler alert: it includes partnerships with Netflix, HBO and Hulu. Ramon has held his role for nearly 10 years–about triple the tenure of an average CMO. Ramon tried a variety of roles earlier in his career at ad agencies, a home-improvement retailer, and at GE. He landed at Aetna–now owned by CVS–in 2002 and has largely remained in health-care roles since then. Tune in for a conversation with a healthcare CMO who gleans a lot of inspiration from the Marvel Cinematic Universe!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more. Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular culture for the better part of eight decades–think WalkMan, Playstation, and Watchman. Today, Sony does about $90 billion in revenue globally, with 109,000 employees. It holds an incredible 95K patents, but it had humble beginnings; Sony’s first product was a rice cooker. Maya has worked at Sony for the past 13.5 years, with about six months in her current role as Head of Marketing. After earning a degree from UCLA, Maya started her career in a talent agency before going to Sony Pictures for three years. From there, she had stints in two PR agencies, and ultimately returned to Sony in 2011. Maya joins Jim to talk about her career so far, including her most recent promotion, and a love of yoga and the outdoors. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong University brands, Notre Dame represents one of the best. Notre Dame was founded in 1842 by Reverend Edward Sorin, a priest of the Congregation of the Holy Cross, a French Missionary order. The school now boasts nearly 15,000 undergraduate and graduate students, with 77 undergraduate majors. Pedro has worked at Notre Dame about a year, following a career of 20 plus years working in Washington, D.C. Pedro worked in communications for two different members of Congress, spent three years in the government of the District of Columbia, and served two roles in the Obama Administration. He was also the senior VP for Communications for the American Association of Universities before moving to the midwest and joining Notre Dame last October. Tune in for a conversation with a guest who's all in for the Fighting Irish. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alumni Leadership Connections Conference in Happy Valley. Joining Jim on stage for the Authentic Leadership panel are three fellow alumnae:Dana H. Born, Faculty Chair of Harvard Kennedy School & a Retired Brigadier General of the US Air ForceWanda Bryant Hope, Chief Diversity, Equity & Inclusion Officer for Johnson & Johnson.Paula Garcia Todd, Application Development and Innovation Director for IFF, a 130-year-old world leader in food, beverage, scent, home, personal care, and healthWith a mix of Jim's queries and questions from the alumni and student audience, the panelists chatted about imposter syndrome, personal legacies, mentorship, and advice for those looking forward. Tune in for a happy conversation in Happy Valley Pennsylvania.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl’s is a classic entrepreneurial story; at 22, he began selling imported wines out of his car, and now the company–which is still private–is estimated at about $4 billion in revenue. Mark Anthony Brands is best known for its top selling consumer brands, White Claw and Mike’s Hard Lemonade, but they have a much larger portfolio, including a variety of higher-end British Columbia wine labels. Isabelle has worked at Mark Anthony for about 16 months in her second CMO role. She was previously the CMO at the Bata Group, a multinational footwear, fashion and accessories company, based in Switzerland. Isabelle and Jim have a shared experience; she spent nearly 18 years at P&G in Europe, whereas Jim spent five of his P&G years in Europe. Open a crisp White Claw, find a seat in the sun, and enjoy a conversation with a professional who loves to move fast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 This week on The CMO Podcast, Jim brings you a packed bonus episode, featuring eight guests he spoke with earlier this Summer during the Cannes Lions International Festival of Creativity. This recording is part of a special episode of Vayner’s Marketing for the Now series. Each guest joined Jim in the much-desired air conditioning to chat about creativity, leadership, what’s inspiring them, and the central theme of Gary Vaynerchuk's new book: the importance and challenge of attracting attention in today’s marketplace. Jim’s guests are:Maggie Schmerin, Chief Advertising Officer for United AirlinesCarrie Seifer, Chief Customer Officer & General Manager for GWILisa Peterson, The Americas Chief Marketing Officer for EY Consulting Ty Heath, Director of Market Engagement for The B2B Institute, a LinkedIn ThinkTankDavid Zucker, EVP & Chief Marketing and Digital Officer for Perdue FarmsTabata Gomez, McCormick & Company Inc’s Chief Marketing Officer Claudine Patel, the Chief Marketing Officer for Consumer Healthcare, SanofiBenji Baer, the Chief Marketing Officer of CBRE, the commercial real estate firm.You can check out the full video on Vayner’s YouTube channel, plus much more content captured in Cannes on Vayner’s various social channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the Olympics off to an incredible start, Jim welcomes a guest on The CMO Podcast who's in the middle of all the excitement–Gene Foca, the Chief Marketing and Revenue Officer at Getty Images. Founded in London in 1995 by Mark Getty and Jonathan Klein, Getty Images is a global visual content creator and marketplace, with annual sales approaching $1 billion. Getty has an enormous library of stock images, editorial photography, video, and music; each year they cover more than 160,000 news, sports, and entertainment events. It operates primarily as a B2B company, with clients in advertising and design agencies, media companies, and in-house creative groups in corporations. Gene has worked as CMO at Getty for seven years, and the company added Chief Revenue Officer to his remit last year. Way back, Gene studied accounting as an undergraduate at Notre Dame, but quickly shifted to a diverse career path in marketing. Gene spent 10 years of his early career at WarnerMedia, before working at News Corporation, Amazon and Fresh Direct and then moving to Getty in 2017 as CMO. As the world celebrates the Olympics, Jim speaks with the CMO who helps bring those images home. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa. Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is a major pillar of Visa's marketing strategy; they are also partners with the NFL, FIFA, and Formula 1, to name a few. The global payment platform strives to uplift everyone everywhere by providing the best way to pay and be paid. In 2023, Visa garnered almost $33 billion in revenue, up 11% from the year before. Andrea joined Visa in 2021 as SVP of Global Sponsorship Strategy. After growing up on a farm in Illinois and playing sports to escape farm work, Andrea graduated from Southern Illinois University and launched her amazing career. She worked ten years at Nike, eight at Gatorade, four with Kobe Bryant’s Kobe Inc, and a few years as an entrepreneur before joining Visa. As the world looks to come together to cheer on their athletes, tune in for a conversation with a brand leader who looks to support them on their journey.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with revenue of $41 billion, 30,000 employees and 13,500 independent agents and brokers. Travelers operates in the US, Canada, the UK and Ireland. Lisa has experienced a nontraditional career path to her senior role at Travelers. She studied Political Science and French at Brown University, and then earned a Masters in Journalism at Northwestern University. During the first 10 years of her career, she worked in public service–including Press Secretary to the First Lady and Deputy Assistant to the President in the Clinton Administration. She then left public service to work at CBS and Disney, before clocking 11 years at Citi as Global Chief Marketing Officer and 13 years at Travelers. Lisa also serves on the Board of Best Buy. Tune in for a conversation with a woman who has a network like no other!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CEO & Vice-Chairman of Shell Brands International AG. In a way, they co-created this podcast, helping Jim find those initial footsteps and directing the show to what it has become today. First up is Lili Tomovich, the CMO & Experience Officer at Barclays Bank. Jim had Lili as his third guest on the show in 2019, when she worked as the Chief Experience & Marketing Officer at MGM Resorts International, a $15 billion global hospitality and entertainment company. Her career path has included ten years at Mastercard as head of Marketing for Canada and Senior Vice President of Consumer Marketing for the US market. After time within the hospitality space, she returned to financial services and joined Barclays in 2021. She created and accelerated transformational growth for the bank, while reimagining the customer experience. Jim's next returning guest, Dean Aragón has come on the podcast a few times over the years; he was the 10th guest back in 2019, and later joined Jim for a roundtable discussion at Cannes in 2022. Dean is also celebrating an anniversary. He has worked at Shell for a decade, serving as the Group Brand Officer and CEO & Vice-Chairman of Shell Brands International–or, as he puts it, Shell’s "Chief Brand Guy." Prior to Shell, Dean spent 15 years in Senior Brand Marketing roles at Unilever, across a range of categories and markets. For this episode's final conversation, Jim comes full circle to welcome back his very first guest, Kristin Lemkau. Kristin is The Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, where her team oversees the U.S. wealth management division. When they spoke back in 2019, Kristin was the Chief Marketing Officer of JPMorgan Chase, where she led a global marketing team of 2,000 people with a $5B+ marketing budget. Tune in for an episode filled to the brim with stories that have carried this show throughout the last five years. Here's to 300, and many more to come!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven’t already, make sure to listen to part one before heading into this one. Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; little did he expect that five years later the company would be honored as Creative Marketer of the Year. Jonathan picks up their conversation with Jim's decision to leave P&G after receiving the Cannes Lions award, and to start the second part of his career.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two. Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan’s “CMO C-Print” as a guide, Jim shares his own story. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This Friday, June 14 is National Bourbon Day in the United States! Naturally, Jim has invited a real expert: Matias Bentel, the EVP and Chief Brand Officer at Brown-Forman. This 150-year-old Louisville-based company holds brand icons like Jack Daniels, Woodford Reserve, Old Forester and Herradura. An industry leader, Brown-Forman boasts about $4 billion in sales across 170 countries, 40 brands, and about 6,000 employees worldwide.Matias has worked as the Chief Brands Officer at Brown Forman and served on the company's executive leadership team for about 4 and a half years. He grew up in Argentina and earned his Bachelors of Science in Business at the Argentine Catholic University. From there, he spent most of his career in the spirits and wine business with stints at Allied Domecq and Diageo before joining Brown-Forman in 2008 as a marketing director. Pour yourself a glass of your favorite bourbon and tune in for a conversation with a leader who believes in leaning in on the significant history of a brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know the consumer research industry has a whopping $75 billion in revenue in the US alone? Then, why in the world do we have such trouble discovering insights that can change or reframe how someone feels about a brand or a company? On this week's episode, Jim will shine some light on this massive opportunity!Jim's guests on The CMO Podcast are Gunny Scarfo and Lindsey Wehking of Nonfiction Research, a six-year-old company with this purpose: to create uncensored, emotional research studies that usher the hidden thoughts and feelings of everyday people into the rooms where decisions get made, so that organizations can better serve everyday people.Gunny and Lindsey are upstarts in the tradition-rich research industry. Gunny is the co-founder of Nonfiction, with a career that spans several roles in the agency world, including stints at Accenture Interactive and Vice Media; Lindsey spent almost five years at the PR firm FleishmanHillard before her move to Nonfiction. In their conversation, Jim explores their learnings on why research must change, and how this can help marketing leaders better serve their customers.Reports mentioned in the episode are available here: https://www.nonfiction.co/reportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Jim provides a different kind of episode of The CMO Podcast, featuring two executives from different companies who work together in a client partnership relationship. Jim's first guest is Clayton Ruebensaal, the SVP and Chief Creative Officer of Comcast, the $122 billion by revenue media, entertainment and technology company. Comcast’s portfolio includes the NBCUniversal brands, Universal Studios, Xfinity, and the Sky brands. Also joining Clayton and Jim is Sam Hornsby, the founder and CEO of TRIPTK, a seven-year-old global strategy firm that helps clients to be more purpose-driven, customer-centric and culturally magnetic. Clients include Comcast, Netflix, Samsung, Marriott, and many others. Tune in for a broad conversation, from the dynamics in partnerships that create meaningful work, to one of the biggest events that showcases outstanding brand-building partnerships: the Summer Olympics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger. Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Australia when he was four years old. He now lives in New York City with his wife and two boys. Eshan began his professional career at Procter & Gamble Asia, and then began a series of assignments with blue-chip tech companies like YouTube, Google, AirBnB, Uber, and WhatsApp, before taking on a broader role as Vice President of Consumer Marketing for META. Eshan once believed that advertising and marketing were the same thing...until he joined P&G and got shocked. Tune in for a conversation with a marketer who has looked to be accountable in every role he's led.--Links mentioned in the episode...Follow Eshan on LinkedIn: https://www.linkedin.com/in/eshan-p-a459ba1/Boxes Let's Unlock Cities | Uber: https://www.youtube.com/watch?v=oNyq2_92H0YGoogle Search: Reunion: https://www.youtube.com/watch?v=gHGDN9-oFJESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding.Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show.Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands. Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017. Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of Mexico. As a result of the efforts from Avocados From Mexico, the avocado market has doubled since 2013, and 80% of avocados purchased in the US are from Mexico.Alvaro has worked as CEO of Avocados From Mexico since nearly the beginning. He graduated from the University of Costa Rica and began his career in CPG marketing at the Scott Paper Company. Alvaro spent nearly eight years at Gruma, a market leader in branded corn and flour tortillas, working in Costa Rica, Venezuela and the United States. Tune in for a conversation with a leader who has built a brand in a brand-less category, while massively growing the industry.For your celebrations this week, try Alvaro's recipe for guacamole: along with fresh Avocados From Mexico, mix in pistachios, dried cranberries, cotija cheese and roasted jalapeños.Plus check out their GuacAImole experience for Cinco de Mayo: https://avocadosfrommexico.com/cincodemayo/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has just about doubled its size every year for the past three years. Cotopaxi’s products include backpacks, hip packs, jackets, and other outdoor products and experiences.Inspired by his time living in Latin America, Davis Smith founded Cotopaxi about 10 years ago in Salt Lake City. Cotopaxi is named after a volcano in Ecuador–where Davis lived–and the brand icon is a llama, for the quirky herd animals of the high Andes.Brad is a returning guest on this show. Jim chatted with Brad back in December 2020, when he was the Chief Marketing Officer for General Mills. Brad worked at General Mills for over 16 years (four as CMO). He briefly worked as interim CMO for Beyond Meat after leaving General Mills, and he joined Cotopaxi in September 2022 as its first Chief Brand Officer. Tune in to learn why Brad chose purpose as this stop on his career and how Cotopaxi is looking forward as a sustainable brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES, SXSW, and the Cannes Creativity Festival.One of Shelley’s mantras is “to conquer imposter syndrome you must believe in yourself," and she has vividly exemplified that conviction throughout her career. Shelley began her career in consumer research, and eventually founded a company in 2000 called OTX, a pioneer in the then-emerging field of online research. Then in 2010, Shelley sold OTX to research giant Ipsos and left in 2015 to found The Female Quotient.Shelley is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate portrayal of women and girls in advertising and media. Shelley is a supreme connector, a tireless advocate, and a great storyteller.Follow Shelley and her travels: https://www.instagram.com/shelleyzalis/and learn more about the Female Quotient: https://www.thefemalequotient.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food and beverage companies in the world, with brands that range from Cheetos to Mountain Dew to Gatorade to SodaStream to Quaker. Mauro is the first Chief Design Officer to appear on the podcast. And speaking of firsts–Mauro was the first ever Global Chief Design Officer at 3M (where he spent 10 years) and PepsiCo, where he has thrived for the past 12 years. Mauro was born and raised outside Milan, Italy, studied at the National College of Art and Design, and earned a Masters at the Politecnico di Milano. Mauro is an evangelist for human-centric design and has an unrivaled artistic capacity and energy level. Not to mention, he’s stylish—with GQ Italy naming him one of the best dressed people in Italy. Tune in for a conversation with one of the top design thought leaders in the world.Follow Mauro on Instagram: https://www.instagram.com/mauroporcini/And pick up a copy of his recent book "The Human Side of Innovation: The Power of People in Love with People": https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE admission tests for graduate and professional school, and the TOEFL tests which prepare students for university study and immigration. ETS was founded in 1947 with headquarters in Princeton, New Jersey.Michelle is a veteran brand builder. She began her career in the 1990's in Manufacturing with Procter & Gamble, and then switched over to Brand Management at P&G, where she worked in beauty care. She left P&G after almost 18 years to work for Kimberly Clark in Asia, then returned to the US to work in senior marketing roles at Samsung and MetLife. About one year ago Michelle moved to the nonprofit sector, with ETS, where she has joined the executive team to help bring about a significant brand relaunch. Jim welcomes her to discuss this new ETS refresh, his own time at the company in the 1980's and how she looks to bring her good energy to each new project.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on the NYSE. BNY Mellon holds nearly $48 trillion in assets under custody and/or administration. In 2024 it was one of Fortune’s Most Admired Companies, scoring high in innovation and people management. Natalie is Canadian by birth, studied at Queens University in Ontario, and joined American Express shortly after college. She stayed at AmEx for fourteen years, before moving to Citi for two years. Then she made a big jump in her career–she moved to California and joined the startup world, working at two fintech startups and one young health care company. In 2021 she decided to join BNY Mellon. As the company celebrates its 240th anniversary, Natalie joins Jim to talk about she works to build curiosity and pride within her team and beyond. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds! H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way. Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization. Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.”  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization. Lara has worked at Deloitte for about 18 years, beginning as an audit partner in 2005. She earned her Bachelors in Economics at SUNY Albany, and her MBA in Accounting from Baruch College. Jim welcomes Lara on the podcast to talk about how she has approached leading the largest professional services firm in the US. Then, the show takes an interesting turn. Lara is an unabashed believer in the power of sports in building future women leaders, and the enormous economic opportunity for brands in the still massively underdeveloped area of women’s sports. Tune in for a conversation with an athlete herself–Lara still plays competitive softball–and learn how she looks to develop the next generation of women leaders through sports.Check out the "The real MVPs of business": https://www.youtube.com/watch?v=U5XqZ4PlQCgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot.BECA is the only alliance created and composed of Black CMOs and CXOs to address the persistent diversity problems in America’s C-Suites and boardrooms. It has gained momentum in the short three years since its founding; its membership represents a collective market cap of $800 billion.Jim is joined by three leaders whose lives have been impacted by BECA:-Gail Petersen: Chief Marketing Officer & Executive Vice President, Global Marketing & Communications at Ecolab, a global leader in water, hygiene and infection prevention solutions-DeLu Jackson: Executive Vice President & Chief Marketing Officer for the home-security company ADT-Christina Marshall-Valdez: Director of Commercialization, Southeast Asia, SC Johnson–the large, privately held consumer products company. Christina is a BECA Future Leader who has recently graduated as part of the first cohort of The BECA Playbook.Learn more about BECA at https://blackexec.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billion range, and growing. It offers a wide range of beauty products and salon services: 25,000 products online and across their nearly 1400 stores, from 500 well established AND emerging brands.Ulta Beauty is not just big; the company is highly innovative in how they think about their store associates, their retail media, their loyalty program, and how they work with brand partners. Michelle was born and raised in Glasgow, Scotland. She graduated from the University of Strathclyde Business School before joining P&G in Europe. After 16 years at P&G, Michelle held CMO roles at Vertu, the luxury tech brand, and Samsung US. Michelle joined Ulta about one year ago. She has two middle-school-aged children, and splits her time between Puerto Rico and the Chicago area, where Ulta Beauty is based. Of special note: Jim had the previous CMO of Ulta Beauty, Shelley Haus, on the show in October 2020. Shelley was one of the brightest stars in the industry, and sadly passed away in the summer of 2022. So, it is with poignancy that Jim welcomes her successor.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. Joining this year's conversation:Brett O'Brien (CMO of PepsiCo Foods North America)Kory Marchisotto (CMO of e.l.f. Beauty and President at Keys Soulcare)Russell Wager (VP Marketing for KIA America)Gabrielle Wesley (CMO of Mars Wrigley North America)Andrea Zaretsky (CMO of Morgan Stanley Wealth Management)Michelle Deignan (VP of Marketing & GM of OREO)Adam Kornblum (SVP & Global Head of Digital Marketing at CeraVe)David Corns (CMO of Open Door)Eric Edge (Managing Director, Marketing & Advertising for Alaska Air)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil."Chime is a private company, with a mission to bring financial peace of mind to its customers. It has raised more than $2 billion in funding from a Who’s Who in venture capital. Revenue is estimated to be about $1 billion, with more than 20 million customers.Vineet was last on The CMO Podcast in May 2020, when he was the Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet, like Jim, began his career at P&G. Following nine years at P&G, Vineet worked at General Mills, Novartis, Johnson & Johnson, and Ancestry. Last time Jim and Vineet spoke, he had dreams of starting a pizzeria–so tune in for an update on that, plus a whole lot more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company.Listeners are likely not familiar with this company, but should be. The nine-year old startup has raised more than $250 Million and revolutionized farming. 80 Acres is a pioneer in indoor, vertical farming. Imagine a farm that does not need sun, soil or favorable weather. It also does not use pesticides, and instead utilizes 100% renewable energy and 97% less water than a traditional farm, making it 300x more productive. 80 Acres Farms produce now appears in Kroger, Whole Foods, and other select retailers.Mike and Tisha met while working together at Pierre Foods. Both had backgrounds in supply chain management before becoming partners and founding 80 Acres in 2015. Tune in for a conversation with a new breed of farmers, who have a true sense of conviction to help make a better world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.