Cannes Lions Roundtable | Jim's Fantastic Four on Creativity
The CMO Podcast · vYve Productions
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Show Notes
Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Group Brand Officer), Todd Kaplan (Chief Marketing Officer for Pepsi) Marcel Marcondes (Global Chief Marketing Officer at AB Inbev), and Lynn Schlesinger (Chief Customer Experience Officer at Forbes).
The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much more. You'll hear how the difficult pandemic led to more creative ideas and you'll get their take on if creativity can be taught.
CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.
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