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Alex Josephson (Twitter) | Leadership During Crisis
Episode 54

Alex Josephson (Twitter) | Leadership During Crisis

The CMO Podcast · vYve Productions

April 27, 202026m 44sbonus

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Show Notes

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. 

In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis. 

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Topics

brandingCMOJim StengelNikeBusinessappleTargetCokeWalmartMarketingtwitteralex josephsonchief marketing officerbrandsLeadershipDigital Marketing