#19: The Truth of Multi Level Marketing with Chris and Lori Harder

Joining us today on the Clever Investor Show are serial entrepreneurs, Chris and Lori Harder.

About Chris:

After an 11-year career as an executive and partner in the banking industry, he retired from banking in 2011 and partnered with his wife, Lori, to start and scale four different multi-million dollar businesses, along with investing in several other successful startups.

Chris also founded the Elite Entrepreneur Mastermind, helping seven-figure business owners scale their businesses through carefully curated collaboration, along with the Fast Foundations mastermind, helping entrepreneurs in their early stages of business. Chris’ core belief and motto is that “when good people make good money, they do great things!”

About Lori:

Lori Harder is a leading expert in the field of fitness, transformational work, mindfulness, and self-love. She is also an author, cover model, and three-time fitness world champion, who offers a carefully curated set of practical tools to promote sustainable health, spiritual well-being, and financial freedom.

Lori has also helped dozens of people reach six-figure or more salaries through her network marketing business (Isagenix), and she has helped hundreds of others to start their own home-based businesses.

HIGHLIGHTS:

• Chris and Lori Harder share their journey from bankruptcy to building a multi-million dollar business in Isagenix.
• Importance of having a clear and concise vision as an entrepreneur
• Earning $18 million through MLMs
• They talk about the power of building relationships and meeting the people that will rocket-ship your business and or endeavors.

Website URL:

Chris: https://chrisharder.me/

Lori: https://loriharder.com/meet-lori/

Social Media URL:

Chris IG 👉 https://www.instagram.com/chriswharder/

Lori IG 👉 https://www.instagram.com/loriharder/

TIME STAMPS

00:15 - Introduction to Chris and Lori Harder

02:30 - How did Chris Harder end up with a woman like Lori Harder

05:00 - The moment Lori realized she loved Chris

06:45 - Lori’s reaction when going bankrupt in 2008

08:00 - Building passive income from Isagenix after seven years of building and still collecting seven figures after stepping out for seven years

09:45 - Multi Level Marketing is the introduction to entrepreneurship

13:30 - Growing the Isagenix business and actually scaling the business

18:15 - Lori’s transformation on the product as well despite being in the fitness industry

22:00 - Getting paid almost $18 Million dollars in their lifetime of selling Isagenix

34:30 - Big advocate for creating a personal brand online

35:30 - Steps to becoming great at multi-level marketing and building a successful business

36:30 - Writing a script for all the objections Lori would get

38:30 - Bringing women to the table to learn about investing and building a business

39:15 - Bet on the entrepreneur and not on the product itself

41:00 - Core ingredients to be successful as an entrepreneur 

43:45 - We quit on ourselves all the time

46:30 - Lean into what you are good at and hire people to work on what you are not good at

48:00 - The main job of an entrepreneur is to have a very clear and concise vision

50:30 - Mission Statement for Frello

01:00:00 - Building relationships and meeting the people that will rocket-ship your business and or endeavors 

01:01:30 - The power of Artificial Intelligence

01:03:30 - Complacency and how it can kill the drive and the progress

01:08:00 - Always have your vision to scale

01:10:30 - Keeping a one-year runway for business and lifestyle

01:13:00 - Getting walked in on by your kid

01:17:30 - Importance of having intimacy in a relationship, especially as entrepreneurs

01:24:54 - END

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