Episode 137
137 CC How a French Cookie Company Made It in the U.S.
The Unlikely Story of Michel et Augustin
The Clever Cookstr's Quick and Dirty Tips from the World's Best Cooks · Macmillan Holdings, LLC
January 31, 201716m 44s
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Show Notes
The French cookie company Michel et Augustin began with unconventional business strategies and tons of personality. Now, they've found that those same tactics have served them well in breaking into the U.S. market. Lily Dionne-Jermanovich, the US PR and community manager for Michel et Augustin, joins the Clever Cookstr to talk about everything from chocolate to crumbs. Read the full transcript here: http://bit.ly/2lzh82I
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