The Largest Unchurched Group in the U.S. (and You’ve Never Heard of Them)
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Show Notes
There are 30 to 35 million unchurched people in the United States, whom we call “the U3s.” Thom and Jess describe this unreached field and examine its key traits.
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- They Are Spiritually Apathetic, Not Spiritually Resistant
- They Live in a Life-First, Faith-Optional Rhythm
- They Carry No Strong Church Identity (Positive or Negative)
- They Respond Best to Trusting Relationships, Not Institutions
- They Are the Largest Unchurched Segment
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