The Food Illusion: Starring Domino’s and the Shrinking Pizza Scam
What if I told you the food you’re eating isn’t just bad for you—it’s lying to you? Not because of what’s in it—but because of how it’s presented. Welcome to The Food Illusion, starring Domino’s Pizza. And spoiler: they’re not the only ones on this stage.
The Chip Mahoney Show — Financial Intelligence for the Digital Dollar Era · Chip Mahoney
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Show Notes
In this episode, Chip Mahoney exposes The Food Illusion—a modern scam where brands like Domino’s shrink portions, inflate prices, and manipulate perception using small-handed actors and clever framing. But it’s not just about pizza. It’s a deeper commentary on how value is being stripped from everything we consume, from food to finance. If protein is the new gold, then what’s left on your plate is just packaging. This isn’t shrinkflation—it’s systemic dilution.
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