Episode 97: Adnan Durrani On Building Halal Brands
The Checkout · Errol Schweizer
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Show Notes
Episode #97 Notes
1:00 - What motivated you to start Saffron Road?
4:15 - What does halal mean? And what are the standards and certifiers around it?
8:00 - What was the path to market for your company?
11:20 - What were your biggest challenges getting to market in the first few years?
13:15 - How do you handle naysayers in the halal space?
21:00 - On Saffron Road’s certifications and sustainability standards.
24:00 - What lessons have you learned that you’d share with us?
28:00 - How have you managed through COVID?
32:45 - Tell us about your social impact through the purchases you make?
43:00 - Book Recommendations!
Green Deen, Ibrahim Abdul-Matin, Keith Ellison
Marketing to the New Majority, David Burgos
Halal Branding, Dr. Jonathan Wilson