Marketing Benefits of Casino Department Synergy
The Casino Business Podcast · Craig Shacklett
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Show Notes
When you get a new position, switching roles is an adjustment of itself. Switching departments and using that to your advantage is a larger beast to tackle. Someone with a history of success in blending strengths of departments and appreciating the needs of both sides is Casino Marketing Executive, John Clinton. In this valuable interview, URComped and TRIO360 CEO, Craig Shacklett, talks with this industry expert to discuss combining operations and marketing, expanding department synergy, and so much more!
Topics Discussed Include:
Benefits of combining marketing and slot operations
Clinton's experience in the casino industry
The transition between marketing and operations
Measuring success
How to expand Synergy of Casino departments
Difference between promoting a day trip casino vs. a casino resort
Slots vs table game player marketing
How to move departments within the casino industry
Importance of networking
Mentorship advise and tips