CNLP 549 | Bill McKendry on How to Build a Superbowl Ad, The Marketing Mistakes Churches and Non-Profits Make, And How to Brand When You Have No Budget
The Carey Nieuwhof Leadership Podcast · Carey Nieuwhof
January 31, 20231h 45m
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Show Notes
Advertising expert Bill McKendry breaks down how to build a Superbowl Ad that works, the marketing mistakes churches and non-profits make, the story and principles behind the massive He Gets Us campaign, and how to brand when you have no budget.