The Cardone Zone

The first thing you need to understand about how money works is to first understand how money doesn't work. Saving it in a bank, having it sit locked away in home equity or in a money market account – those don't work. Listen in on how money really works and how to get it to multiply.

Know what to do once you've engaged with a customer? Listen up as Grant gives you the four rules of sales engagement. Not knowing them means you're missing out on deals every day.

Detractors, criticism, complaints and disputes. Grant and Elena discuss four ways to handle professional and personal attacks.

In today's episode Grant talks with Ryan Deiss, founder of DigitalMarketer and a leader in the digital marketing field. Take a listen as they talk chatbots, sales, and digital marketing.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering With sales inventory shrinking and the lack of affordable real estate, knowing how to pick a market to invest in is critical. Grant Cardone shares the six things you must know to select a winning market.

Stop making excuses, take control and reach your potential. Grant talks with Bedros Keuilian, founder and CEO of Fit Body Boot Camp, bestselling author and business entrepreneur. The two talk about making an impact, and an income as well as Bedros's new book, Man Up.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant tells you how to get your mental right regarding rental. The bottom line is if your house was producing money and paying you each month you wouldn't be worried about paying it off. Learn about the long-term plays that will produce positive cash flow and appreciation.

Hear the three things you must do to pull your future forward. The future is closer than you think when you engage these powerful, straightforward ideas in your life.

Listen in as Grant and Elena talk about how to pick the right partner, whether that's your spouse, friend or family. You might be surprised, but it actually starts with you and your mission.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant talks about what your ideal first deal should look like. From the size of the deal, number of units, what you should put down and what you should finance, Grant shows you how you can double your investment in five years.

Forget the conspiracy theories about the Illuminati and super wealthy. Learn the truth about their actual secret – what they do different with their money than what you do with yours. Listen in as Grant talks about while the middle class adds and subtracts, the super wealthy have learned multiplication.

How do you find time to talk and bring up life's big topics? Grant and Elena Cardone chat about the right time and the right place to connect as a couple. Listen in.

Grant sits down with Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks about his approach to online advertising – something he calls intent-based branding. Find out what it is, how it works and how effective it is.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant Cardone tells you what the most important number is in real estate. If you get this number wrong, you'll have no leverage in the marketplace, no chance of growth or achieving wealth. Listen in and find out exactly what number it is.

Grant was asked which would he take: $2 million in cash or $4,000 a month for life? He tells what he'd do with the two million and why taking the four thousand a month is the biggest mistake you could make.

There are many different paths and roads to success. Find out the three traits that Jarrod has found to be successful for himself and many others. His advice on finding your own path is make sure the information you're getting is credible, it works, it's effective and can be duplicated.

Grant and Elena are asked what would they do if they lost it all and how they would rebuild from ground zero. Listen to their surprising answer and their advice about getting back up and moving forward.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant Cardone gives you the top-ten things you must know before getting started investing in real estate. Listen as he walks you through step-by-step what you need to know from start to close.

Forget the obvious scams, what scams are you running on yourself? Grant Cardone looks at the con games people play on themselves. Don't hold yourself back and remember that the number-one scam on this planet is that you can't become a millionaire.

Jarrod shares the top-five things he's learned while working with Grant Cardone. Listen to the top strategies that Jarrod has implemented to become successful and how you can use them in your life.

Listen in to Grant and Elena talk about change, the importance of it and how it's vital to your success. Remember, you have to keep changing if you want to keep something worth having.

Grant interviews Brad Sugars on how to scale your business worldwide. Sugars leads the world's number-one business-coaching firm, with more than 1,000 coaches in 71 countries. The bottom line is that if you're going to scale, you need top people in your company. You're not going to go from solopreneur to worldwide without MASSIVE action. Take a listen.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Listen in as Grant explains what it means to underwrite a real estate deal. Find out why it's important, who should do it and the calculations involved so you end up with the best deal that will make you the most money.

If you're in a slump, don't think it's only you. No one is immune to the ups and downs of inspiration, motivation and engagement. Listen in to learn three actions you can take to help you get out of a slump.

Hear Grant Cardone and Tai Lopez talk social media, sales and business. From selling tomatoes, sharing personal experiences, talking cars, women and much, much more, Tai and Grant share their insights, opinions and business know-how.

Don't overcomplicate sales. Drop the tricks. Hear Grant Cardone answer questions about how to approach customers and how the closer you get to them, the more deals you'll close.

When your spouse is focused on business, or serving in the military, how do you hold down the fort? How do you keep things going at home in a stable way so that the family keeps moving forward with positive progress? Listen to this episode of the G&E Show for pointers and tips to hold down your fort.

Listen as Grant Cardone interviews his twin brother, Gary Cardone, about his many successes and challenges that have defined him as a true Power Player.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering If you have equity stuck in your home you need to listen to Grant's tips on how to get your dead equity earning you money.

What wins? The best product or the best-known product? Listen in on how money follows attention and get four ways to blow up your brand.

Listen to Grant and Elena Cardone's insights into networking as a couple. Learn the truth about why it's so important and the best ways to get more contacts.

Listen to Grant Cardone talk multi-family real estate deals with the Sumroks. They trade strategies, tactics, information and more as Grant shares his first real estate deal and those that followed.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Refinancing, or REFI, basically lets you sell your property, keep your property and pay no taxes. Listen to how I've done it and I'll show you real life examples so you can see how it works. You can do it. The magic of refinancing works on big, and small deals.

How to Get Rich Working for Someone Else It is possible to get rich working for someone else. Make sure there's opportunity at the company you're working at and make sure you have the skills to accomplish it. Listen for the five things you need to know to make it rich without being an entrepreneur.

Marriage and Finances Grant and Elena Cardone talk finances and marriage. Talking about money is one of the hardest conversations a couple can have. Harder than talking about kids, parents and family. Together you need to decide on spending, income and investment goals. Get some pointers on getting your conversation started

Grant Cardone talks with Matt Manero, author of the new book "You Need More Money". Matt says life begins once your yearly income reaches $150,000, gets better at $250,000, and starts getting good at $500,000. Do you need more money? Listen to Matt and Grant talk about how much money you really need and why it's so much.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Five Must-Knows to Invest in Real Estate. Since I've started investing in real estate I've learned a lot about the industry and gained a tremendous amount of knowledge. Here are five of the most important areas: One, Know Your Market; Two, Never Invest in One Door; Three, Know Your Debt Partner; Four, Calculate Returns Over Years; Five, Exit.

Millionaire Tips Get your money right. Focus on being a multimillionaire, not a millionaire. One million is NOT financial security. You need to aim for wealth that can't be destroyed. Don't miscalculate what you need to be rich and prosperous. Here's ten steps to becoming a millionaire and multimillionaire.

My business cycle is illustrated by an "idea to Monetization Flow Chart". It's a detailed chart with nine steps that your business should move through to be successful. Each one of these nine steps represent a cycle with its own processes and outcomes to be achieved in order to move onto the next step. In the most simplest of terms, get attention, generate sales, invest your income and always REPEAT!

Bernt Ullmann came to my offices in Miami to discuss how he built brands and marketed for Tommy Hilfiger, FUBU, Jennifer Lopez and many other celebrity brands. This is a must listen conversation for those of you interested in building brands – both your company brand and personal brand. Take care of your brand. Nurture it. Grow it. Protect it. 10X it!

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Investing in real estate is the single most important financial investment you'll make in your lifetime after investing in yourself. Cash is continually going down in value. Cash is not KING. Cash sitting in the bank does nothing. Use that cash and good debt to own an asset that appreciates in value and produces cash flow. That's how to leverage real estate.

First, you need to take responsibility for the solution and that's why more people don't. Second, accept responsibility for doing the wrong things. Then take the negative situations and that energy and flip it to benefit you. There is so much negativity in the stuff you don't like that if you can harness it and embrace it, you'll be that much stronger and more powerful.

Grant interviews Mikey Taylor, professional skateboarder, entrepreneur and real estate investor. Taylor enjoyed skateboarding and knew he wanted to make money at it. But he also knew that skateboarding alone wouldn't get him to the goal he created for himself. Through his investments, he currently has eight storage properties valued at close to $200,000,000.

Investing in the right finances for your real estate deals is one of the most important things you'll do. Creating the right amount of debt, getting the best rates and determining cash flow on your deal is incredibly important. Take the time to study and learn. Know real estate financing, and get it right.

If you want money you've got to get on offense. I was raised on the "defense of finances" strategy. I was taught that way because that's what my mother knew. But you can't win a boxing match or a soccer game without going on the offense. To win, you have to go for the knockout or the goal. A financial defense attitude is saving money and not spending. A financial offense attitude is spending money and investing.

Are You in The Right Job? Have you ever asked yourself if you are in the right job? How about if, and when you should quit a job? You need to know when it's simply time to double-down or move on from a position. You need to determine if the problem is the job itself, or you. Make the effort to take a serious look at if it's you or the job. This assessment will let you then focus your energy on fixing the right thing. Either the job or your approach and attitude about it.

Do people want to do more or do people want to do less? Usually it seems that people want to do less. They want to take the weekend off. Work only as much as they are forced to by their employer. Take the easy way out. But you cannot be successful without doing more.

Hubert Humphrey: Dreamer and Rebel Grant Cardone interviews Hubert Humphrey on Power Players. Humphrey revolutionized the way insurance was sold by creating a systematic approach to building distribution through relationship marketing. He launched World Marketing Alliance which became one of the largest independent marketers of financial services products in the world. Leveraging his 30 years of skills, experience and relationships, he founded HGI, a solution-based company to help individuals and families improve their lives through a professional business opportunity.

We all need to be tough on ourselves. That means being honest with ourselves. Taking a hard look at our environment, situations and how we are acting and making decisions. You need to make sure you are protecting yourself and personal environment. And sometimes, many times in fact, that will involve making hard decisions. The right thing is almost always the hardest thing to do.

You need to know these three simple strategies that are either making your business or killing it. These mistakes have nothing to do with your actual sales process and everything to do with it. Mistake Number One: People have no idea who you are You need to get attention for yourself and your business. Plan how you're going to advertise and then take action – get the word out. For example, it can be as easy as attending a high-profile event and taking a picture that you post on social media. By aligning your brand with a higher profile one you get their juice and audience. Mistake Number Two: You're not getting in front of qualified customers Find your target. Get in front of them and sell. People constantly underestimate the importance of being around people. You can't be a homebody. Get out and move around. It's not the five people you know that determine your net worth. It's the five customers that you sell and close that deliver your net worth. Mistake Number Three: You're not making an impression You need to concentrate on getting attention. Make an impact that will last forever in the customer's mind. Figure out your hook to get attention. How will you stand out against the herd in a good way? If you're presenting to a wealthy person that meets hundreds of fund managers how will you introduce yourself to stand apart? That hook is what will last in that person's mind. Pay attention to these traps and avoid them. Make a plan. Practice and perfec