The Cardone Zone

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant Cardone tells you what the most important number is in real estate. If you get this number wrong, you'll have no leverage in the marketplace, no chance of growth or achieving wealth. Listen in and find out exactly what number it is.

Grant was asked which would he take: $2 million in cash or $4,000 a month for life? He tells what he'd do with the two million and why taking the four thousand a month is the biggest mistake you could make.

There are many different paths and roads to success. Find out the three traits that Jarrod has found to be successful for himself and many others. His advice on finding your own path is make sure the information you're getting is credible, it works, it's effective and can be duplicated.

Grant and Elena are asked what would they do if they lost it all and how they would rebuild from ground zero. Listen to their surprising answer and their advice about getting back up and moving forward.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Grant Cardone gives you the top-ten things you must know before getting started investing in real estate. Listen as he walks you through step-by-step what you need to know from start to close.

Forget the obvious scams, what scams are you running on yourself? Grant Cardone looks at the con games people play on themselves. Don't hold yourself back and remember that the number-one scam on this planet is that you can't become a millionaire.

Jarrod shares the top-five things he's learned while working with Grant Cardone. Listen to the top strategies that Jarrod has implemented to become successful and how you can use them in your life.

Listen in to Grant and Elena talk about change, the importance of it and how it's vital to your success. Remember, you have to keep changing if you want to keep something worth having.

Grant interviews Brad Sugars on how to scale your business worldwide. Sugars leads the world's number-one business-coaching firm, with more than 1,000 coaches in 71 countries. The bottom line is that if you're going to scale, you need top people in your company. You're not going to go from solopreneur to worldwide without MASSIVE action. Take a listen.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Listen in as Grant explains what it means to underwrite a real estate deal. Find out why it's important, who should do it and the calculations involved so you end up with the best deal that will make you the most money.

If you're in a slump, don't think it's only you. No one is immune to the ups and downs of inspiration, motivation and engagement. Listen in to learn three actions you can take to help you get out of a slump.

Hear Grant Cardone and Tai Lopez talk social media, sales and business. From selling tomatoes, sharing personal experiences, talking cars, women and much, much more, Tai and Grant share their insights, opinions and business know-how.

Don't overcomplicate sales. Drop the tricks. Hear Grant Cardone answer questions about how to approach customers and how the closer you get to them, the more deals you'll close.

When your spouse is focused on business, or serving in the military, how do you hold down the fort? How do you keep things going at home in a stable way so that the family keeps moving forward with positive progress? Listen to this episode of the G&E Show for pointers and tips to hold down your fort.

Listen as Grant Cardone interviews his twin brother, Gary Cardone, about his many successes and challenges that have defined him as a true Power Player.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering If you have equity stuck in your home you need to listen to Grant's tips on how to get your dead equity earning you money.

What wins? The best product or the best-known product? Listen in on how money follows attention and get four ways to blow up your brand.

Listen to Grant and Elena Cardone's insights into networking as a couple. Learn the truth about why it's so important and the best ways to get more contacts.

Listen to Grant Cardone talk multi-family real estate deals with the Sumroks. They trade strategies, tactics, information and more as Grant shares his first real estate deal and those that followed.

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Refinancing, or REFI, basically lets you sell your property, keep your property and pay no taxes. Listen to how I've done it and I'll show you real life examples so you can see how it works. You can do it. The magic of refinancing works on big, and small deals.

How to Get Rich Working for Someone Else It is possible to get rich working for someone else. Make sure there's opportunity at the company you're working at and make sure you have the skills to accomplish it. Listen for the five things you need to know to make it rich without being an entrepreneur.

Marriage and Finances Grant and Elena Cardone talk finances and marriage. Talking about money is one of the hardest conversations a couple can have. Harder than talking about kids, parents and family. Together you need to decide on spending, income and investment goals. Get some pointers on getting your conversation started

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Five Must-Knows to Invest in Real Estate. Since I've started investing in real estate I've learned a lot about the industry and gained a tremendous amount of knowledge. Here are five of the most important areas: One, Know Your Market; Two, Never Invest in One Door; Three, Know Your Debt Partner; Four, Calculate Returns Over Years; Five, Exit.

Grant Cardone talks with Matt Manero, author of the new book "You Need More Money". Matt says life begins once your yearly income reaches $150,000, gets better at $250,000, and starts getting good at $500,000. Do you need more money? Listen to Matt and Grant talk about how much money you really need and why it's so much.

Millionaire Tips Get your money right. Focus on being a multimillionaire, not a millionaire. One million is NOT financial security. You need to aim for wealth that can't be destroyed. Don't miscalculate what you need to be rich and prosperous. Here's ten steps to becoming a millionaire and multimillionaire.

My business cycle is illustrated by an "idea to Monetization Flow Chart". It's a detailed chart with nine steps that your business should move through to be successful. Each one of these nine steps represent a cycle with its own processes and outcomes to be achieved in order to move onto the next step. In the most simplest of terms, get attention, generate sales, invest your income and always REPEAT!

Bernt Ullmann came to my offices in Miami to discuss how he built brands and marketed for Tommy Hilfiger, FUBU, Jennifer Lopez and many other celebrity brands. This is a must listen conversation for those of you interested in building brands – both your company brand and personal brand. Take care of your brand. Nurture it. Grow it. Protect it. 10X it!

Our offerings under Regulation D Rule 506(c) are available to accredited investors only. For our Regulation A offering: Until such time that the Offering Statement is qualified by the SEC, no money or consideration is being solicited, and if sent in response prior to qualification, such money will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is qualified. Any offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time before notice of its acceptance given after the qualification date. A person's indication of interest involves no obligation or commitment of any kind. Our Offering Circular, which is part of the Offering Statement, may be found at www.cardonecapital.com/offering Investing in real estate is the single most important financial investment you'll make in your lifetime after investing in yourself. Cash is continually going down in value. Cash is not KING. Cash sitting in the bank does nothing. Use that cash and good debt to own an asset that appreciates in value and produces cash flow. That's how to leverage real estate.

First, you need to take responsibility for the solution and that's why more people don't. Second, accept responsibility for doing the wrong things. Then take the negative situations and that energy and flip it to benefit you. There is so much negativity in the stuff you don't like that if you can harness it and embrace it, you'll be that much stronger and more powerful.

Grant interviews Mikey Taylor, professional skateboarder, entrepreneur and real estate investor. Taylor enjoyed skateboarding and knew he wanted to make money at it. But he also knew that skateboarding alone wouldn't get him to the goal he created for himself. Through his investments, he currently has eight storage properties valued at close to $200,000,000.

Investing in the right finances for your real estate deals is one of the most important things you'll do. Creating the right amount of debt, getting the best rates and determining cash flow on your deal is incredibly important. Take the time to study and learn. Know real estate financing, and get it right.

If you want money you've got to get on offense. I was raised on the "defense of finances" strategy. I was taught that way because that's what my mother knew. But you can't win a boxing match or a soccer game without going on the offense. To win, you have to go for the knockout or the goal. A financial defense attitude is saving money and not spending. A financial offense attitude is spending money and investing.

Are You in The Right Job? Have you ever asked yourself if you are in the right job? How about if, and when you should quit a job? You need to know when it's simply time to double-down or move on from a position. You need to determine if the problem is the job itself, or you. Make the effort to take a serious look at if it's you or the job. This assessment will let you then focus your energy on fixing the right thing. Either the job or your approach and attitude about it.

Hubert Humphrey: Dreamer and Rebel Grant Cardone interviews Hubert Humphrey on Power Players. Humphrey revolutionized the way insurance was sold by creating a systematic approach to building distribution through relationship marketing. He launched World Marketing Alliance which became one of the largest independent marketers of financial services products in the world. Leveraging his 30 years of skills, experience and relationships, he founded HGI, a solution-based company to help individuals and families improve their lives through a professional business opportunity.

Do people want to do more or do people want to do less? Usually it seems that people want to do less. They want to take the weekend off. Work only as much as they are forced to by their employer. Take the easy way out. But you cannot be successful without doing more.

We all need to be tough on ourselves. That means being honest with ourselves. Taking a hard look at our environment, situations and how we are acting and making decisions. You need to make sure you are protecting yourself and personal environment. And sometimes, many times in fact, that will involve making hard decisions. The right thing is almost always the hardest thing to do.

You need to know these three simple strategies that are either making your business or killing it. These mistakes have nothing to do with your actual sales process and everything to do with it. Mistake Number One: People have no idea who you are You need to get attention for yourself and your business. Plan how you're going to advertise and then take action – get the word out. For example, it can be as easy as attending a high-profile event and taking a picture that you post on social media. By aligning your brand with a higher profile one you get their juice and audience. Mistake Number Two: You're not getting in front of qualified customers Find your target. Get in front of them and sell. People constantly underestimate the importance of being around people. You can't be a homebody. Get out and move around. It's not the five people you know that determine your net worth. It's the five customers that you sell and close that deliver your net worth. Mistake Number Three: You're not making an impression You need to concentrate on getting attention. Make an impact that will last forever in the customer's mind. Figure out your hook to get attention. How will you stand out against the herd in a good way? If you're presenting to a wealthy person that meets hundreds of fund managers how will you introduce yourself to stand apart? That hook is what will last in that person's mind. Pay attention to these traps and avoid them. Make a plan. Practice and perfec

To be successful in, and at, life and create what will truly make you satisfied, you need to visualize it. Your life isn't your job, it's not your marriage, it's not your kids or the people in it. Don't limit yourself. Visualize and plan who you want to be, and how you want your life to be. 1. Prioritize the life you want. This is not putting your family first, your role as a husband or wife first, or even your role as a parent. It's putting yourself first and understanding what you need. By being whole, you'll enjoy others and situations as a compliment to your prioritized life, and not a "fix" to complete you. 2. Identify and avoid situations that aren't good, but occurring over and over. Stuck in traffic constantly and getting home angry and frustrated? Change it. Move closer to work. You can't be a good partner, parent or contributor if you are shut down, angry, and upset. Is your health upsetting you? Fix it, do what you need to do to feel better about yourself or take action to heal. These are not short-term fixes or goals. Create a life that no one can destroy. The potential is in all of us. Make a decision and commit. Pursue living a great

The vast majority of good real estate is bought by, and owned by, the super wealthy. Not wealthy individuals, but mega-wealthy companies like Blackstone, Allstate and Met Life. And, the reason they have preferred access to these deals is that Wall Street wants you to keep investing how you have been. Wall Street wants you to buy a house, a duplex, and invest in a 401K or a Keogh plan. They don't want you investing with someone like Grant Cardone or in real estate. In fact, they've stacked the deck against you. if you make less than $200,000 per year, you wouldn't qualify as an accredited investor to invest in these large real estate deals. This type of investor can invest in an accredited fund which costs very little to establish. Which, in turn, is very lucrative to those putting it together. Compare that to a non-accredited fund which can cost $500,000 to $1 million. There's no incentive to create that type of fund usually. The costs are too high. Grant is changing all of that. He's taking on Wall Street and is creating his first non-accredited fund right now. And, the investment will be an equity investment – meaning you have the benefits of owning. You'll receive depreciation, cash flow, and appreciation.

Cash is king. You've heard this expression, time and time again. But the truth is, cash is not king. Cash flow is king. Inflation makes your money worthless. It takes eight times the money to buy the same product or service today as it did in 1958. That means, what your $1,000 bought back then, it takes $8,269 to buy the same thing, today. You need to invest your money to have it be worth anything. Cash does no good in the bank. Here's what to do with your cash: 1. Invest in yourself to increase your income 2. Invest in your business to increase your income 3. Invest in real assets that produce cash flow Make sure to take your cash and buy things with it that will make you more cash!

$1 million is not a big enough goal because it doesn't give you enough money to live on if you live 20-25 years. If you just want to make $10k a month, you give the government $4k a month you spend $6k on house, car, insurance and you're out of money. Here is the plan we made for Jarrod that made him a millionaire: 1. The right target is $10 million: Don't be selfish and say you don't need a lot, you owe it to your children and your parents. 2. No consumption at this level: Don't buy stuff to show off, Jarrod buys suits for less than $500, he leases his car, he rents his home—he's not driving around in a Lambo. 3. Stay broke: Use the 40% rule, you need to make as much income as necessary to store 40% of it. 4. Invest: This is the only thing that multiplies your money 5. Repeat: Earning money and investing it isn't a one-time thing, it needs to be an on-going thing.

Listen to Grant and Elena Cardone take callers questions on love, relationships, business, and social media. Elena even make cold calls to sell 10X Boot Camp tickets! If want to get on the same page as your partner, you need to discuss what you want and need—and even write out those wants and needs to see if you are on the same page!

Stress test for buying real estate: 1. Does it provide cash flow with at least 4-8% a year (if it provides more than 8% you need to look with some magnifying glass cause there is probably something wrong!) 2. Time/money - is this going to be worth your time? 3. Do you love it? 4. Can you exit? Can sell the deal at any time? If a deal makes 28% but that's only $100 that's not a good deal. How many doors/units/tenants you have is the most important number in real estate. Classes of properties: A - (could be triple A) new or 1-3 years old B - 3-20 years old caters to mix of white and blue collar, overall nice mix of cashflow and appreciation, returns of 5-7% before appreciation C - 20 + years old D - Inner city, tough markets

Inflation is decreasing the value of your money. Know how to calculate the future value of your money, so you can make sure to invest in the right vehicles to always have cash flow.

You're at 1 of 3 points in your life right now: #1 Basic Needs #2 Reinvesting #3 Multiplying When you're at basic needs, you're only getting enough to survive, you're never improving your life. When you finally start to reinvest in you, you begin to grow. Investment leads you to be able to multiply what you have. Tie your sales to finances and you'll make more money, be more motivated, and be able to help other people

For the first time ever, Grant interviews Elena for the show. He doesn't shy away from even the difficult questions, like "How long will you wait to start dating after I die?" If you want to know more about Elena, watch this revealing interview that will also give you great parenting and relationship tips!

REAL ESTATE needs to have 4 things: cash flow, scale, time, and the right location. Nail those 4 things and you'll be doing better than 99% of all real estate investors out there. The USA is the only place where you have the deals available that I am talking about. You can't find these properties with a lot of units available anywhere else, so the USA gives you SCALE, and right now the USA is on SALE! People inside the market always misevaluate the market—brokers are lying to you half of the time because they can't see the future. At Cardone Capital, we look at the future because we are looking at 2028, 2030 and beyond!

1. Ask for referrals - it's easier to get referrals than to find a new customer. Don't ask "do you know anyone you can refer to me?" Instead be more specific "When you see what I did for you, who are the first 2 people you think of that need the same help?" Want a deal today? Write down 3 happy customers and call them now and ask for two names from each of them. 2. Upsell an existing customer or extend their current contract. 3. Call every customer you pitched in last 12 months who said no - chances are they still didn't make a decision on any products yet.

On this edition of Power Players Grant Cardone interviews The Hip Hop Preacher—Eric Thomas. He had a difficult childhood and eventually ended up homeless eating out of trash can. He had a victim mentality that so many struggle with in poverty and in fatherless homes. Now Eric produces massive success for himself and others speaking at churches, schools, and wherever else there is life—he goes to motivate and inspire. American success is real but you have to go out and get it. Eric Thomas grinds to the grind. He says you must have Intrinsic motivation. Don't grind for the wrong reason. Don't make excuses. Outwork and out hustle people. Excuse are everywhere and people complain about not having enough support. Most people want the reward, but not grind. They want the lottery. Shoot for the Nobel Prize. It is about changing people's lives. Eric says the problem with education is that for many students there is no clear purpose, you go to school because you have to. Eric had to be rich because he decided he couldn't be stuck at a job—he wants to own his time. It's not just about having a nice house and nice cars, being rich allows Eric be able to buy his wife the expensive medication she needs. TGIM is better than TGIF—keep grinding!

1. You're not buying: If you don't buy, it's because you don't know what you're doing 2. Buying too small: This happens when you become scared thinking that big deals are riskier. This is false, small deals are riskier. 3. Buying on a Budget: don't be confined to what you can "afford". Don't have a budget when you buy, have a budget when you own. 4. Believing the Pro Forma: don't put significance on a fairy tale. 5. Underestimate expenses: taxes and insurance aren't fully understood. 6. Not funding Capital costs—roofs, carpets, etc. need to be funded, so set some aside for when you will need it. 7. Over leveraging—borrowing too much money. 8. Under leveraging—not borrowing money. 9. Buying on CAP rates: If you're only looking at 8 caps, you'll miss out on good deals that don't fit your criteria. 10. Not knowing: ignorance is not bliss.