Season 1 · Episode 8
Leveraging proAction
The Canadian Podcow · Sarah Sache & Andrew Campbell
June 22, 202233m 38s
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Show Notes
In this episode, we are talking about proAction, the national quality assurance program for the Canadian dairy sector, but with the promotion angle in mind.
proAction is mandatory on all Canadian dairy farms. It provides a framework for high standards of farming so that consumers can be confident that the Canadian milk used in their favourite dairy products was produced under some of the world’s most stringent standards.