How to Get More ROI from Every Marketing Channel with CRO w/ Chad Sollis, CMO @ AudioEye
Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively you convert the traffic you do get. That’s where CRO (conversion rate optimization) becomes your force multiplier—turning uncertainty into opportunity and making every marketing channel more profitable. What You’ll Learn: How to identify and guide high-intent vs. low-intent visitors to the right next step Why behavioral segmentation is key to higher conversions, and how to do it The 80% rule that changes the game for continuous testing Resources: https://97thfloor.com/articles/podcasts/how-to-get-more-roi-from-every-marketing-channel-with-cro/ https://www.linkedin.com/in/sollis "Usually without a doubt the lowest hanging fruit and opportunity to double leads, double revenue really quickly [is conversion optimization]." - Chad Sollis Timestamps: 03:19 - Chad's 90-day battle plan: data, long-tail, CRO 07:48 - Actionable audience insights through clickstream analysis 14:59 - CRO testing framework: audience (70%), content, creative 19:29 - Accessibility as $8 trillion business opportunity 21:52 - AudioEye's three-pronged accessibility approach 24:05 - How accessibility boosts SEO and GEO
The Campaign | A Marketing Podcast by 97th Floor
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Show Notes
Marketing is more unpredictable than ever—ad costs rise, algorithms change, and audience behaviors shift overnight. But there’s one thing you can control: how effectively you convert the traffic you do get.
That’s where CRO (conversion rate optimization) becomes your force multiplier—turning uncertainty into opportunity and making every marketing channel more profitable.
What You’ll Learn:
- How to identify and guide high-intent vs. low-intent visitors to the right next step
- Why behavioral segmentation is key to higher conversions, and how to do it
- The 80% rule that changes the game for continuous testing
Resources:
https://97thfloor.com/articles/podcasts/how-to-get-more-roi-from-every-marketing-channel-with-cro/
https://www.linkedin.com/in/sollis
"Usually without a doubt the lowest hanging fruit and opportunity to double leads, double revenue really quickly [is conversion optimization]." - Chad Sollis
Timestamps:
03:19 - Chad's 90-day battle plan: data, long-tail, CRO
07:48 - Actionable audience insights through clickstream analysis
14:59 - CRO testing framework: audience (70%), content, creative
19:29 - Accessibility as $8 trillion business opportunity
21:52 - AudioEye's three-pronged accessibility approach
24:05 - How accessibility boosts SEO and GEO