#171: Sales and the Science of Decision Making
The Buyer's Mind: Sales Training with Jeff Shore · Jeff Shore
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Show Notes
Dr. Terry Wu and Jeff look at the brain connection between emotion and decision making. We know that a purchase decision is made from a place of emotion and the brain then justifies that with logic, but how? Dr. Wu explains how the brain connections take place and when you understand that as a salesperson, you can help your customer in their purchase process.
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