#133: The Stressed Out Prospect in Sales Pt. 2 with Dr. John Medina
The Buyer's Mind: Sales Training with Jeff Shore · Jeff Shore
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Show Notes
Dr. John Medina, author of Brain Rules, discusses with Jeff what happens when your prospect is stressed out. Maybe it's a large purchase, maybe it's the presentation but whatever the reason your prospect is stressed out in the middle of the sale - what's going on in their brain. When you know this information, it will help you structure your presentation to make the sale.
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