#106: The Paradox of Choice in Sales with Dr. Barry Schwartz
The Buyer's Mind: Sales Training with Jeff Shore · Jeff Shore
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Show Notes
Dr. Barry Schwartz and Jeff talk about the complexity of choice and how it effects your customer's brain. Baskin-Robbins has 31 flavors and yet, the most popular flavors of ice cream are vanilla, chocolate and strawberry. People claim they want more choice, but it can create a confusion when there's too much to choice.
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