With Discovery on the way in, what does the future hold for HBO?
The Business · KCRW
December 3, 202129m 30s
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Show Notes
<p>KCRW resumes its conversation with James Andrew Miller, author of “Tinderbox,” the new book about HBO. He talks about more recent HBO history, including the 2020 launch of Warner Media’s streaming service. When asked whether he thought naming the streamer HBO Max was a good or bad idea, Miller responded, “I think it’s one of the great branding disasters of all time.”</p>