Selling the Chilean Miners' Story; Ads Target Personality
The Business · KCRW
January 17, 201130m 0s
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Show Notes
<p>During their two-month ordeal the 33 Chilean miners made a pact that they would stick together and sell the rights to their story as a group when and if they emerged. Now attorney <strong>Guillermo Carey</strong>, part of a team that's formed a corporation to sell their story, talks about setting up a fund to take care of miners' needs and strategy for selling the rights to the story for books, movies, video games and more. Plus, Mindset Media's <strong>Jim Meyer</strong> discusses how what you watch could reflect your personality and buying choices.</p>