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Marketing Movies Interactively, Producing for Cable v NBC

Marketing Movies Interactively, Producing for Cable v NBC

The Business · KCRW

October 26, 200929m 57s

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Show Notes

<p>This week, how Warner Brothers used interactive tricks to power a surprisingly strong opening weekend for<em> Where the Wild Things Are</em>. Plus television writer/producer <strong>Dan Harmon</strong> toiled in basic cable on Comedy Central and VH1.&nbsp; Now, as creator of NBC's <em>Community</em> he tells us how the game is different on a big broadcast network. And, as always, the Hollywood news banter.</p>