Episode 15
The Business Of Sport Podcast - Insights From The Football Industry - Stefan Gunnarsson
The Business of Sport · The International Sports Convention
April 30, 202035m 4s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Stefan Gunnarsson is head of marketing and commercial at the Icelandic Football Association.
In this edition of the Football Industry podcast Stefan explains:
- The marketing and commercial structure at the Icelandic FA
- Some of the key initiatives with sponsorship partners -Opportunities for commercial growth, the development of esports
- How the fans and supporters are the DNA of the national team and current national identity
- How fan engagement matters and what digital and brand activation has been successful
Stay tuned.