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Show Notes
How do you retain creativity in a data-driven world? In this week’s episode, I spoke with Steve Smith, CEO of Firehouse Agency. We talk about the tension between top of funnel brand-building and bottom of funnel performance marketing, and how agency skills have had to evolve to keep up. What does it take to become AdAge's best small advertising agency to work at in the country? As Steve explains, it starts with great people and great culture.