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The Outreach Myth - It’s not ‘salesy’ if you get it right. Best Of Series!

The Outreach Myth - It’s not ‘salesy’ if you get it right. Best Of Series!

The Business of Executive Coaching

December 28, 202526m 29s

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Show Notes

Outreach is one of the most powerful ways to grow an executive coaching business and also one of the most misunderstood.

In this episode, I wanted to revisit one of the most popular and practical conversations from the podcast this year, focusing on a topic that consistently comes up for coaches working with corporate clients: outreach. More specifically, I explore what I call the outreach myth, the fear of being perceived as salesy, pushy or misaligned with your values.


I unpack why this fear is so common among coaches, how it shows up and practical ways to approach outreach differently. If outreach feels heavy, awkward or out of alignment for you, this episode will help you rethink how you approach it and move forward with more confidence and clarity.


If you want support to make 2026 the year you start to grow your coaching business, let's chat to see if the Corporate to Coach Accelerator is the right fit for you. Book a call at elliescarf.com/bookacall or learn more at elliescarf.com/cca. And don’t forget to connect with me on LinkedIn.