Should you sell coaching to individuals? My hot take.
The Business of Executive Coaching
Audio is streamed directly from the publisher (app.kajabi.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Of all of the clients who come through my metaphorical door, about 70% come with a particular experience.
- They have been attempting to sell coaching to individual leaders.
- They are not getting the traction they want..
- They know that there is an opportunity to sell to corporate clients, but pursuing those seems overwhelming..
In my opinion, the solution that I generally see work? Rip the bandaid off, stop selling to individuals and prioritise selling to corporate clients..
Inside this episode, I talk about:
✅ The vast chasm of total budget spend on coaching by organisations vs individuals.
✅ The mismatch between the number of coaches targeting individuals and the small percentage of coaching spend they represent.
✅ Reasons why it seems sensible to target individuals (but isn’t!).
✅ What changes when you shift from marketing to individuals to marketing to organisations.
If you have been focusing your marketing energy on individuals, even just as a fallback, this episode will show you why it is time to pivot.
Listen in. Reflect honestly. And if this hits home, book a call with me at elliescarf.com/bookacall. We can talk through how to make this shift inside your business.
You can also connect with me on LinkedIn.