Decoding social media strategy for executive coaches with Dani Schiess

In today’s episode, I had the pleasure of speaking with  Dani Schiess. Dani is an executive coach with a wealth of experience in operations leadership and social media management. But her true passion lies in coaching and mentoring—particularly supporting women through her mentorship program.

We get into the nitty-gritty of branding and marketing for executive coaches, covering everything from defining your brand and establishing a clear online presence to selecting the right social media platforms. Dani explains the difference between brand and branding, why knowing your core values is essential, and how to attract the right clients with an intentional approach to content creation.

In this episode, we cover:

✅ The key elements of a strong executive coaching brand
✅ How to identify your target audience and why it matters
✅ The role of content pillars in maintaining consistency online
✅ Choosing the right social media platform for your coaching business
✅ When and how to outsource social media management effectively

Dani shares practical, actionable strategies that will help you approach social media with more confidence and clarity. Whether you’re just starting out or refining your strategy, this episode is packed with insights to help you build a sustainable and professional online presence.

Connect with Dani:

• Dani’s Website
• Dani’s Booking link
• The agency Dani mentioned that offers social media management intensives is Coastal Collective Marketing
  
  

Want to grow your coaching business?

• Book a call with me here to see how I can support your coaching business.
• Learn more about the Corporate to Coach Accelerator and how we support executive coaches in growing their businesses.
• Connect with me on LinkedIn

For more resources and to connect with me, head to elliescarf.com. See you next time!