2: 5 Ways to Increase Your Prices as an Executive Coach
The Business of Executive Coaching
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Show Notes
In this podcast, we dive into pricing for executive coaches.
Coaches are altruistic beings, so alongside practice challenges with pricing, there is also a lot of mindset at play. But being well-paid is not selfish but necessary if you want to sustain a meaningful and impactful business.
In this episode I touch on the three factors influencing pricing: coach factors, client factors, and market factors. I then share five practical tips for coaches to up their prices without feeling weird, covering mindset shifts, rethinking our benchmarks, the perils of over-delivery, avoiding unnecessary discounts, and making regular price increases a habit. A bonus tip reminds coaches not to assume things about clients' wallets but instead focus on showcasing the value they bring.
These tips will help you look at pricing with new eyes, and hopefully encourage you to increase your prices!