She turned her crafts blog into a trade association
The Business of Content with Simon Owens
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Show Notes
Abby Glassenberg runs a trade association called the Craft Industry Alliance. It has over 1,600 paying members who work in the arts and crafts industry. It hosts conferences, schedules networking events, publishes industry news, and provides ongoing education. Pretty much the kind of services that most trade associations offer.
But unlike most trade associations, this one grew out of a one-person blog. Abby started it as a hobby, but it soon amassed a large audience, which then led to a book deal, a thriving Etsy store, and a popular podcast.
I recently interviewed Abby about why she went the trade association route and how she's growing its revenue by 20% a month.