How to launch a successful events business
The Business of Content with Simon Owens
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
My newsletter: https://simonowens.substack.com/welcome
As the media industry focuses on revenue diversification, more and more publishers are venturing into live events — both virtual and in-person. Not only can they be monetized in multiple ways, but a well-planned event can provide a great venue to forge a deeper connection with your most engaged audience.
But events are tricky to pull off and can be intimidating for those who haven't hosted one before. For this episode, I pulled together a panel of people who run some of the most successful events companies in the world. They include:
Chris Ferrell, CEO of Endeavor Business Media
Bo Brustkern, co-founder of Fintech Nexus
John Allsopp, who runs one of the most influential conferences for web designers, developers, and digital creatives
Ross Douglas, founder of Autonomy Paris, a major trade show
Sarah Peck, a podcaster who launched the Wise Women's Council
Boye Fajinmi, co-founder of The Future Party
And Randy Gage, a New York Times bestselling author
In our discussion, we talked about everything including what to charge, picking a host city, finding sponsors, and negotiating with venues.