How an obsession with right wing media spawned a booming newsletter
The Business of Content with Simon Owens
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Show Notes
Will Sommer grew up in a conservative household and garnered an early interest in Rush Limbaugh and other right wing media figures. When he went to college, his politics changed, but his obsession with conservative media never went away.
In late 2016, that obsession paid off. Sommer was one of the first reporters to write about Pizzagate, the conspiracy theory that a DC pizza parlor was the home of a child sex ring. After a man was arrested for firing a gun inside the restaurant, his reporting gained national relevance.
Shortly afterward, he launched Right Richter, and he soon became one of the foremost experts on the obscure right wing media outlets that, in some cases, produce conspiracies that bubble all the way up to Donald Trump's Twitter account.