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What You Think You're Selling Ain't What Your Clients Are Buying
Episode 40

What You Think You're Selling Ain't What Your Clients Are Buying

There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.

The Business of Authority

August 6, 201833m 20s

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Show Notes

There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.

Talking Points

  • How to find meaningful metrics
  • Why your craft doesn't matter as much as you think

Quotable Quotes

  • “Are you taking your clients on the scenic route to nowhere?”—JS
  • “Measure what your client values.”—RM
  • “How can you hit a home run if you don’t know where the wall is?”—JS
  • “There’s always something to measure. Otherwise, your clients wouldn’t know anything was wrong.”—JS
  • “If you don’t think you can have a positive impact, you shouldn’t be proposing.”—RM
  • “Consultants push back. Freelancers don’t.”—JS
  • “Billing by the hour sets the expectation that you’re interchangeable.”—JS

Related Links

LINKS

Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website  | Ditcherville | LinkedIn | Twitter

 

Topics

consultingbrandingbusinessauthoritymarketing
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