
Episode 120
How To "Prove" Your Authority
How can you prove your authority?
March 16, 202042m 47s
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
How can you prove your authority?
Talking Points
- What evidence of authority looks like
- Client testimonials
- Clients talking you up
- Social media following
- Regular speaking gigs
- Getting big guests on your podcast
- Having a published book
- Focusing on interviewees that your target audience will recognize
- Third-party validation from a trusted brand
- Building relationships with major players in your field of authority
- Being the biggest fish in your pond
Quotable Quotes
“These signposts need to be difficult or everyone would have them and it wouldn’t be proof of anything.” –JS
“I like the idea of clients talking you up.” –RM
“It’s definitely a big deal to get big guests on your podcast.” –JS
“It’s not about vanity, it’s about literally these building blocks in your authority.” –RM
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter