How To Kick-Off A Successful Launch
What do you need to do to make sure launch day goes smoothly?
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
There are a lot of things going on behind the scenes of a successful launch. What do you need to do to make sure launch day goes smoothly?
Talking Points
- A launch is an integrated process that can be considered part of the product development
- Figure out how to structure the product
- Learn how to talk about the product in a way that will attract the interest of people who need it
- Keep potential clients and buyers updated and get their feedback
- Have a test group
- Focus on the mission, the goal, and the impact that you want to have
- Having a mailing list is an enormous asset
- Focusing on a central point helps you pick up momentum
- There’s an emotional investment in a launch. It’s about more than just the production of a product
Quotable Quotes
“Part of my mission here is to spread this concept of ditching hourly billing for something better.” –JS
“That’s the problem with social media – it’s that at any time, Twitter or Facebook could ban you.” –RM
“The more that you can focus, in a very real way, on your mission and your audience, the more likely it is that you’re going to have this kind of success with a launch.” –RM
“If I tried to change what I was doing tomorrow, it would be impossible. I couldn’t.” –JS
Related Links
LINKS
Rochelle | Email List | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter