Navigating the Antique Trade: Insights from Industry Leaders
The Business of Antiques · Toma Clark Haines
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Show Notes
In this episode of the Business of Antiques, Gail McLeod jumps on the podcast with Toma to introduce a dear friend and star in the British antiques trade, Ingrid Neilson. Ingrid is the owner of the Antiques Dealers Fair Limited and shares her history with antiques.
During the episode the three experts discuss the evolution of antique dealing, emphasizing how the landscape has shifted to accommodate modern buyer preferences. Toma states a foundational principle that resonates throughout the episode: the adage that 'you make your money when you buy, not when you sell.' This principle serves as a catalyst for the further exploration of strategic sourcing and marketing as critical components for success in the antiques business.
The episode also touches upon the pivotal role of digital marketing in enhancing visibility and engagement and that it is a multifaceted approach—blending traditional and digital strategies—in order to reach today’s consumers.
Tune in for invaluable insights on making your passion for antiques profitable!
Connect with Ingridl at petworthparkfair.com and Antique Dealers Fair Limited
Find out more about Gail at Antique News and Fair and connect at Queen Bee Consulting coming later this summer.
Connect with Toma on Instagram and antiquesdiva.com.