64 - Beef: Breeds, Business, Marketing and More
The Business of Agriculture Podcast · Damian Mason
December 10, 201836m 48s
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Show Notes
Montie Soules, CEO of the American Shorthorn Association, has been a cattle guy his entire career. Although, he was raised on a Michigan turkey farm, he's all about the beef. Montie joins me to discuss the history of beef, genetics, cattle breeds, why breeds won't matter as much in a decade, what the beef industry does right (and wrong!), and where the industry is headed. Be sure to stay tuned til the end for a valuable lesson for everyone in the biz of Ag about increasing profits through promotion.