327 - "Middle Man" vs. Value-Added
The Business of Agriculture Podcast · Damian Mason
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Show Notes
In Agriculture we generally have the perception that farmers as price takers are being short-changed as "middle men" make all the margin. While it's popular to talk about "cutting out the middle man," how realistic is it to actually happen? Ryan Moe and Todd Thurman join Damian to discuss who these middle operators are, what they do, and whether or not they can be eliminated. In an era of quickly deploying technology and rapid information availability, those in the middle have to add value or they'll go extinct.
Sponsored by:
Pattern Ag pattern.ag
Redox Bio-Nutrients redoxgrows.com
Truterra truterraag.com