316 - Will The Marketplace Pay a Premium for "Grown Climate Smart" Designation?
The Business of Agriculture Podcast · Damian Mason
October 23, 202342m 22s
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Show Notes
Using a $40 million federal grant paid over five years via USDA's climate initiative, DeLong company created the "Grown Climate Smart" program. A 38 branch Ag retailer and grain elevator, DeLong has roughly 250,000 customer acres enrolled in the program that incentivizes wind breaks, cover cropping, tillage reduction, and nutrient management. Now the question is: Will consumers or downstream Ag customers pay a premium or be able to justify a premium associated with "climate smart" designation? DeLong's Dylan Vaca and Wisconsin farmer Randy Hughes join Damian Mason to discuss the challenge of fetching a premium for environmentally conscious commodities. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com