299 - Prime Time Pepper Production
The Business of Agriculture Podcast · Damian Mason
June 26, 202334m 0s
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Show Notes
Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike explains the challenges of providing year-round vegetables to the food service and retail marketplace while also navigating California's increasingly anti-Ag policies. Both of those challenges spurred his business to expand into Mexico. Chances are, you've eaten a Prime Time pepper. If you're looking for the story behind that pepper, here it is. Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com