283 - Why We Should Sell Mexico Non-GMO Corn
The Business of Agriculture Podcast · Damian Mason
March 6, 202343m 16s
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Show Notes
American Agriculture often times suffers from a disorder I've termed Acute Commodity Mindset. Symptoms of this disorder include thinking customers should purchase what we produce — regardless of what they actually want — and resisting opportunities to up-sell higher profit margin products. We saw both of these behaviors in the recent "spat" with Mexico, who initiated a ban on GMO corn beginning in 2024. Mexico softened their stance on Genetically engineered corn after being threatened by American Ag. Unfortunately, we'll take the wrong lesson from this "victory" over our number two Ag customer, who I believe will ultimately look to replace the U.S. as a corn provider. XtremeAg's Matt Swanson discusses the issue. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com