27 - Why We In Ag Lose to Fake News
The Business of Agriculture Podcast · Damian Mason
March 8, 201819m 6s
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Show Notes
Fake news is a new term for an old practice: using misinformation to trigger an emotional reaction, thereby affecting an outcome. I delve into the history of media-perpetuated inaccuracies. Particularly, how it negatively impacts the Business of Agriculture. From Oprah's anti-beef episode to gluten as evil. When it comes to fake news, we lose. Learn how Ag can battle better. Defense versus offense. The peril of playing nice when our opponents don't. And why facts don't matter to a feelings based customer.