199 - Using A.I. to Verify Sustainability
The Business of Agriculture Podcast · Damian Mason
July 26, 202136m 9s
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Show Notes
Sustainability has, frankly, been mostly a marketing phrase for well over a decade. But that's changing amid increasing demands from consumers and governments to "be sustainable." Companies are pushing their ESG (Environmental, Social and Governance) standards onto their producers. Meaning, farmers will be held to certain production practices to be allowed to sell their products. That's where Hummingbird Technologies comes in — they're the verification arm for large Ag companies and they use artificial intelligence to do it. Listen to founder Will Wells explain where Ag is and where it's going in relation to sustainability. Sponsored by LandTrust landtrust.com