164 - Channel-Free Ag Inputs, A Discussion With Meristem Founder
The Business of Agriculture Podcast · Damian Mason
November 23, 202037m 23s
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Production Agriculture, at the commodity level, favors the low cost producer. So where can costs be shaved? Mitch Eviston asked that very question. His answer: through reducing redundancies in the channel — from manufacturer to distribution to retail to, eventually the farm. Call it the Amazon effect of Ag inputs — Mitch and his company, Meristem, believe it is imminent. Beyond the cost savings, a goal for the company is to increase customer convenience. We discuss this and where we might see more channel-free marketing in Ag. Sponsored by Harvest Profit harvestprofit.com